What Tools Can Journalists Use To Reach Audiences (featuring a live performance)?
Date
Wed, Mar 12, 2025
Start
10:30 AM
End
11:40 AM
Where?
Conference Room
Speakers
Jose Miguel Calatayud, Pierluigi Bizzini, Sara Manisera, Christine Liehr, Jochen Markett, Christoph Schwaiger
In a time of audiences making a rational decision not to consume news, and the media being increasingly challenged by low trust, should journalists consider using new formats to engage with their audiences? These interactive keynotes discuss different creative formats and approaches to spark curiosity in the public that is otherwise disengaged from journalistic work.
The last part of this session includes a live journalism performance by freelance jounalist Christoph Schwaiger.
Speakers

Jose Miguel Calatayud
Freelance journalist and author

Pierluigi Bizzini
Journalist | FADA Collective

Sara Manisera
Reporter and Fundraiser | FADA Collective

Christine Liehr
Co-founder | Headliner

Jochen Markett
Co-founder | Headliner

Christoph Schwaiger
Freelance Journalist